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Why do brokers and small business owners recruit, recruit, recruit? 

Have you ever thought about why some brokers and small business owners recruit so much and others don’t?

There is something to recruiting that you need to know. Here’s the word, “leverage.”  Most brokers and small business owners recruit to expand their business without having to do all the work themselves.  I am sure you would agree that having more people working for you is smart provided you can train them to be the best they can be.  There is one challenge though.  Once some salespeople become good, they get this strange idea that it’s time for them to take advantage of leveraging their income.  The concept is awesome but there is a big difference between being a salesperson and being a broker or business owner.  I mean a big difference!  Not all salespeople should be brokers just like not all brokers should revert back to being salespeople.

The reality is that as long as brokers have salespeople they will have a need to recruit because salespeople come and go no matter what.  Some go on to different companies.  Some go on to start their own companies.  And some go on to do entirely different things. 

Recruiting is important for various reasons:

1.  To build your sales team

2.  To find sales managers

3.  To discover who you will spend time with

4.  To identify your potential competition

5.  To stay ahead of your competition

6.  To leverage your income

7.  To sort out the best candidates

8.  To increase your knowledge base

9.  To keep current salespeople on their toes

10. To build your data base

When we stop recruiting we fall into a false sense of reality.  Things are subject to change.  Recruiting keeps us in the flow so that when things do change we are able to flow with the change without having to play the “starting over game.”

OK, Ced but what about the economy?  Somebody is going to sell Real Estate.  Will it be you or someone else.  It’s a recruiters market.  The more we have on our team, the more we can offer what is available.

Recruit, recruit, recruit and you can do it in any order you choose to.

Ced Reynolds

p.s. The great thing about my business is that those I recruit are recruiters also. When they choose to leverage their income it benefits me also.

Career Recruiter

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