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We don’t do Gordian Knots in Texas!

I ask a facilitator with Envision Central Texas to explain what Social Equity is. This is his non-answer.

I guarantee he knows what social equity is. Social Equity can also be called “Social Justice”. As opposed to “Equal Justice” under the law which is what the United States is based on. The Soviet Union used “Social Equity”. Where “Protected Groups” have more rights than other groups. In some kind of weird juxtaposition, “Social Equity” is the very definition of racism, classism, and prejudice. When one group has more rights than the individual that is diametrically opposed to the principles the U.S. was founded on.

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What are people saying about you. I mean what are the people in your industry, your, clients, your prospects, your family, I mean everybody. What people say about you is how you build your reputation.

We can have the best product or service in the world but if our reputation is tarnished, people will pass on buying our product or using our service. Believe me a bad reputation is easy to get but a good one is hard to keep.

What we do to keep our good reputation depends on:

1. How much we beleive in ourselves

2. How much we believe in our industry

3. How much we believe in our company

4. How much we believe in our co-workers

5. How much we believe in our clients

When our belief is high in the areas I mentioned, our accompanying actions will lead to providing the best service to our clients. One of the key things about people who know they have a good reputation is they don’t rely on themselves to bolster their reputation. They rely on others to do it for them.

But how do you get others to speak own your behalf?

Here’s how I do it.

*I give people an opportunity to say it through blogs (mine and others).

*I give people an opportunity to say it through email.

*I give people an opportunity to say it through voicemail.

*I offer people the opportunity to say it in my referral process.

I basically look for every possible way to give people a platform to say good things about me so others can see it or hear it.

Look back over your blog responses, email and voicemail and I can almost gurantee you that people have said good things about you. In fact you might just find something good I have said about you.

Keep your good reputation,

Ced Reynolds

Career Recruiter

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This video is an original free verse poem I composed for a master’s class in education, illustrated with images from Microsoft Clip Art and iStockphoto, and set to “A Pure Formality,” written by Ennio Morricone and performed by Yo-Yo Ma (”Yo-Yo Ma Plays Ennio Morricone,” Sony Classical, 2004), created for strictly educational, non-profit uses in accordance with the Educational Fair Use policies of the United States of America governing the creative use of copyrighted audio/visual media by educators for instructional purposes.

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Why do brokers and small business owners recruit, recruit, recruit? 

Have you ever thought about why some brokers and small business owners recruit so much and others don’t?

There is something to recruiting that you need to know. Here’s the word, “leverage.”  Most brokers and small business owners recruit to expand their business without having to do all the work themselves.  I am sure you would agree that having more people working for you is smart provided you can train them to be the best they can be.  There is one challenge though.  Once some salespeople become good, they get this strange idea that it’s time for them to take advantage of leveraging their income.  The concept is awesome but there is a big difference between being a salesperson and being a broker or business owner.  I mean a big difference!  Not all salespeople should be brokers just like not all brokers should revert back to being salespeople.

The reality is that as long as brokers have salespeople they will have a need to recruit because salespeople come and go no matter what.  Some go on to different companies.  Some go on to start their own companies.  And some go on to do entirely different things. 

Recruiting is important for various reasons:

1.  To build your sales team

2.  To find sales managers

3.  To discover who you will spend time with

4.  To identify your potential competition

5.  To stay ahead of your competition

6.  To leverage your income

7.  To sort out the best candidates

8.  To increase your knowledge base

9.  To keep current salespeople on their toes

10. To build your data base

When we stop recruiting we fall into a false sense of reality.  Things are subject to change.  Recruiting keeps us in the flow so that when things do change we are able to flow with the change without having to play the “starting over game.”

OK, Ced but what about the economy?  Somebody is going to sell Real Estate.  Will it be you or someone else.  It’s a recruiters market.  The more we have on our team, the more we can offer what is available.

Recruit, recruit, recruit and you can do it in any order you choose to.

Ced Reynolds

p.s. The great thing about my business is that those I recruit are recruiters also. When they choose to leverage their income it benefits me also.

Career Recruiter

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Being sold yourself is of great importance when we utilize social networking in business. There is an acronym that says, “iasm stands for I am sold myself” In fact I think this is true about anything we hope to share with others.

If you can ever get excited about something, getting excited about helping people attain their goals should be high on the list. Our enthusiasm just spills onto people and is very contagious. Can you imagine an unenthusiastic person trying to offer help to somebody? The person with enthusiasm has a tremendous advantage.

One thing I must tell you is we ought not be fooled about enthusiasm. Everybody shows it in a different way but no matter how it is shown it is contagious. I have come across people who were not so overt but they expressed a degree of enthusiasm that just captivated my attention. Then I have come across people who are were extremely bubbly but they really didn’t convey they were genuinely enthusiastic. Enthusiasm comes from the core of our being. It is not something we can fake for long. For me I have to be able to say “I am sold myself.”

I want to encourage you in your business endeavors to be sold on social networking. Believe me it is not a waste of time. We are in the people business and people need each other in various ways. Find yourself getting sincerely involved with your business associates and clients. You will not be disappointed. The relationships we develop over time are assets in our business and our personal life. It is like having “social equity”.

Remember this. Being purposeful about social networking will cause us to reach out beyond our comfort zone. Take a moment and call a client to give them an update and let them know your plans. Take a moment to contact a business associate to give them a lead. Take a moment and reach out today on purpose and develop your social equity.

Are you ready to reach out beyond your comfort zone?

Ced Reynolds
Career Recruiter

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Equity in your question refers to fairness. Social and economic equity is the state where all people have equal access to social benefits/costs and all have equal access to improve or increase their wealth. Many countries, probably all countries, have restrictions imposed to keep some groups down unequally.

what laws/policies promote social equity? who suffers from it? is it improving or not?

basic fairness to all. it is suffering and declining